SEO checklist
If you need to get to grips with Search engine optimisation fast then you can’t go wrong with taking a look at some of these resources on the SEOMOZ website.
They should help guide you with the basics of optimising a small business site.
For me, (and as I comment here on this post ‘What’s better - On-page SEO or link building’) the major point is to check that you ‘have got your own house in order’ FIRST and are doing things right with your own on-site optimisation. THEN, go out and start building links back to the website through, social sites, website directories, local listings and personal contacts etc.
Start here on the ‘learn SEO’ homepage of the seomoz website. Watch the introductory video by Rand Fishkin.
Then give the ‘Beginners Guide to SEO’ a read. You can download it as a pdf if you want to read it during some downtime.
OR
You can skip that and dive into the detail….
Using the ‘SEO checklist for small business’ and going back to the links above when you get a bit lost.
I do hope these resources help confirm what you already know / steer you in the right direction.
Mr G. - Give me a shout if you need anything else.
Anyone else. - If you happen to stumble across this post when surfing the inter-webs and know I am missing some vital resources here then please drop me a note on tumblr or via twitter and I’ll pop them up for the rest of the world to see.
If Orange simply switched the phrase “sales advisor” to “phone advisor” they would be on to a real winner with this.
At last! A chat pop-up that didn’t have me immediately looking for the shut button. I like the way they sell you the offer to chat to someone and don’t flash up a chat box straight-away. I hate those automatic chat pop-up things.
Orange, if you are listening, tell your marketing/web/sales folk to change the message to… “We have a bunch of friendly phone advisors waiting to answer any questions you may have.”
Google have been putting a fair bit of energy and effort behind mobile. They have had a dedicated website to mobile for a few months - http://www.howtogomo.com/en-gb/d/ - and have released guides to support website owners and digital agencies in migrating to (& integrating with) mobile.
Find out more ….
Download Google’s mobile guides (3 to choose from: for advertisers, for publishers & for agencies)
Use the Google tool to Test how your existing website looks on a mobile.
Read my blog post on planning a mobile website (written for B2B but should be relevant for all audiences).
Source: howtogomo.com
27 million pieces of content shared per day. 1 in 5 social media messages include links to content. And other such exciting numbers in the “Why content for seo” infographic.
Source: business2community.com
What do you use to distribute your marketing content? 55% = twitter, 54% = facebook, 51% - linkedin, 38% = youtube. This and other juicy stats are contained within the “Content Marketing” infographic.
Source: business2community.com
51 pages per minute! - the speed at which pages are added to StumbleUpon. Infographic of StumbleUpon stats. Link half-life on twitter = 2.8 hours, Facebook = 3.2 hours, StumbleUpon = 400 hours.
Source: business2community.com
Get fit for LinkedIN with the LinkedIN Boot Camp - infographic. Join the 135 million other LinkedIN users. Great for business networking.
Source: business2community.com
3 billion views per day. 320M views per day (mobile). And other delightful YouTube trivia. All in one tasty infographic.
Source: business2community.com
Twitter profiles with a pic get x10 more followers than those without. Infographic: “How to tweet”. If you need to learn-up the basics of Twitter have a look at this pretty little infographic.
Source: business2community.com
38,000 posts per minute. Infographic of the rapid rise of Tumblr. With 33 million active tumblrs it is getting pretty big
Source: Mashable








